In parallel with various private initiatives, Switzerland Global Enterprise helps small and medium-sized enterprises (SMEs) in particular to identify and make use of sales opportunities abroad and positions Swiss exporters as internationally competitive providers to foreign markets. Services are based on the degree of internationalisation of the individual client. Initial information provides SMEs with preliminary information on their export vision free of charge. Four different sources of information are available to the companies. During basic consulting, Switzerland Global Enterprise and the company analyse the concrete export plans together. The SME thus benefits from the Switzerland Global Enterprise consultants’ years of export experience, as well as from the targeted use of efficient analytical methods. These results serve as the basis for detailed consulting, during which companies receive individual advice on their internationalisation plans. Typical services include market analyses and evaluation, contacts to business partners, and participation in major international fairs abroad as part of the SWISS Pavilion.